Should you use automation for Product Upload Services for your eCommerce store data management?

 

AI is the most sought out service in the modern era. Everyone looks to get their work done by automation. E-commerce owners are not averse to it. They also have started using AI to ease their workload and streamline their IT processes. Already you may see a lot of chatbots in use where store owners take AI help in integrating AI-designed chatbots for automatic chat processes on their store. This really helps in giving replies to customers 24*7. But does it mean that there is no need for human intervention or human chat executive? We will discuss in detail it today and examine if and in what areas and to what extent you can effectively use AI for your eCommerce store without affecting your sales' quality.

The first and foremost thing after building a successful e-commerce store is populating the store with right productfeed. This is a cumbersome task and eats a lot of time. In addition, this requires accuracy of the highest level and this really takes skilled people to do this work. This is generally a continuous process where the products are being listed regularly and inventories are being updated regularly to be on par with the latest stocks and also to manage the orders efficiently. Now the question is , can these systems be automated? If yes, to what extent is it possible to automate these systems? Lets talk about it stepwise.

1. Product Upload Services automation: 

This is a key aspect for any online seller. Your products are the only visible entity which directly affects sales. Product upload, though may look simple, involves some steps that require attention. Uploading the product feed requires title creation where by the title is created by using the appropriate keywords in accordance with the SEO standards. Then, one needs to create strong and appalling product descriptions along with entering the specific features of any product. Then comes the last but not the least part i.e the product images. These images define your product and become the selling point for your customers. You need image editing services to edit and upload all images in the right format. Now let's come the main question, can all this process be done via AI. We have done research on a project and found out that though AI can pick the product directly from online sources and give you the details like images, title, description and other features, but it cannot be trusted fully. In our research, we found out that out of 100 results, 47 were wrong which means that AI has gathered information wrongly for half of the products. That implies that AI can be used but human intervention is needed and you cannot rely on AI to create all product listings. So, for this step, you may use AI for better product descriptions, and better title but you will need to manually ensure that the data feed is correct and enter it into the system.

2. E-commerce Product SEO :

Now comes the marketing part, again in this part, you can use AI to your advantage but cannot leave it entirely to AI. For instance, AI tools help you gather competitor data and analyse your SEO strategy accordingly. AI tools will help you analyse your traffic well. Still, you need an SEO expert agency to handle and manage the SEO well to boost your rankings and have sustained results.

Now comes the marketing part, again in this part, you can use AI to your advantage but cannot leave it entirely to AI. For instance, AI tools help you gather competitor data and analyse your SEO strategy accordingly. AI tools will help you analyse your traffic well. Still, you need an SEO expert agency to handle and manage the SEO well to boost your rankings and have sustained results.

Order Management:

Again in order management, automated software can be made from where we can do mail to the suppliers, create PO and order the items from one stop. But all this needs manpower to be processed.

Customer service:  

Customer Service is one area where you see the use of AI chatbots on a lot of sites. this really helps to have a generic idea of a query from the visiting customer but this query has to be taken over by an expert sales staff/customer service agent for better results.

So to summarize our article, we must say that AI can be used effectively for improving accuracy but it does not in any way eliminate the need for hiring human executives for various tasks. Rather the best way to put it is that AI is a friend which should be utilized by agencies to speed up their work and bring more accuracy.